![]() ![]() ApproachĬapitalizing on our user base and the success we have had with BAT adoption, we intend to make crypto and decentralized finance (DeFi) accessible and usable for everyone through the following efforts. The April 2019 introduction of Brave Ads delivered on the promise of BAT rewards for user attention, and has grown to serve over 2.5K ad campaigns from over 400 advertisers in +190 countries.īAT utility has expanded beyond Brave Rewards, with BAT among the first assets supported as collateral by MakerDAO, Compound, and other leading DeFi protocols. Over 3.8M Monthly Transacting Users have used BAT tokens in the platform, with over 13M Brave/BAT rewards wallets created to date.īAT is one of the most widely utilized tokens, with over 1M verified publishers accepting BAT from Brave Rewards users. BAT UtilityĪs highlighted in our January 2021 State of the BAT post, BAT already has tremendous utility. We expect Brave to grow to 50 million MAU and 17 million DAU by the end of the year. Brave has grown to over 25 million Monthly Active Users (MAU), and over 8 million Daily Active Users (DAU). ![]() The Brave browser is the first client and proving ground for BAT, with BAT utility first established in Brave in October, 2017. This 2.0 roadmap intends to cover the next year to 18 months.Īn important point that we wish to reiterate and emphasize here: as with Brave browser, all BAT platform work excludes by construction any tracking or targeting by remote ad servers or exchanges. This has been the case with the BAT Roadmap 1.0 published on June 18, 2017, shortly after our Basic Attention Token launch. The map is not the terrain, so each roadmap will age past a point of usefulness. More important, the roadmap reflects the expectation of unforeseen terrain and unexpected innovations likely to emerge, rather than starting from an unrealistic fixed architecture and too near-term a set of implementation choices. ![]() Useful roadmaps set direction and list goals and requirements. ![]()
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